2023
萬客什鍋 居家料理包裝設計
Package 萬客什鍋 居家料理包裝設計
Client 萬客什鍋
Creative Director 乘雙設計 Ada
Graphic Design Ethan Lin
在家品嚐一份美好
火鍋的香氣總是有一種魔力，它將熟悉的面孔圍攏在一起，湯底翻滾著故事與笑聲，舉杯間，世界彷彿只剩下眼前這份溫暖，那是我們最懷念的時光，熱氣氤氳中，佳餚不斷，笑聲與回憶交織成一場美好的盛宴。
疫情改變了我們的日常，讓相聚變得稀少，但也讓我們學會從手中的食材中找到快樂，當一鍋湯底翻滾，加入幾片翠綠的菜葉、一捲柔嫩的肉片，甚至是一顆剛打下的蛋，這樣的簡單組合，也能變成滿足靈魂的大餐。
在家裡，一鍋火鍋裝下的不僅是食物，更是我們對生活的重新詮釋，從平凡日常中汲取幸福的能力，這份因料理而豐富的日常，我們希望用設計傳遞，運用柔和的包裝語言，像溫暖的湯底包裹食材，也滋潤了期待相聚的我們；系列的正面以料理與標誌的結合，像湯鍋中萬物和諧交融；簡單的幾何插畫，就像親切地與他人一同料理時的滿心歡喜，這一切彷彿邀請你與我們一同走進這段與火鍋對話的旅程，讓懷舊與嚮往美食的饕客，都能隨時拾起這份溫暖，品嚐生活的滋味。
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The aroma of hot pot always has a kind of magic—it draws familiar faces together, as the broth simmers with stories and laughter. In the moments when we raise our glasses, the world seems to fade away, leaving only the warmth in front of us. It’s the time we most cherish—when the steam rises, the dishes never end, and laughter and memories weave together into a beautiful feast.
The pandemic has changed our daily lives, making gatherings more rare, but it has also taught us to find joy in the ingredients in our hands. When the broth bubbles, adding a few green leaves, tender slices of meat, or even a freshly cracked egg, such a simple combination can turn into a soul-satisfying meal. At home, a pot of hot pot contains not just food, but our reinterpretation of life—a reminder that happiness can be found in the simplicity of everyday moments.
This rich, everyday experience through cooking is what we hope to convey through design. With gentle packaging language, like warm broth enveloping the ingredients, it also nurtures the anticipation of our gatherings. The series’ front-facing design, combining the dish and the logo, harmonizes everything like the ingredients in a hot pot. Simple geometric illustrations evoke the joy of cooking together with others, as if inviting you to join us on a journey of dialogue with the hot pot. This warmth, this taste of life, is now always within reach for nostalgic food lovers and those yearning for delicious meals.
疫情改變了我們的日常，讓相聚變得稀少，但也讓我們學會從手中的食材中找到快樂，當一鍋湯底翻滾，加入幾片翠綠的菜葉、一捲柔嫩的肉片，甚至是一顆剛打下的蛋，這樣的簡單組合，也能變成滿足靈魂的大餐。
在家裡，一鍋火鍋裝下的不僅是食物，更是我們對生活的重新詮釋，從平凡日常中汲取幸福的能力，這份因料理而豐富的日常，我們希望用設計傳遞，運用柔和的包裝語言，像溫暖的湯底包裹食材，也滋潤了期待相聚的我們；系列的正面以料理與標誌的結合，像湯鍋中萬物和諧交融；簡單的幾何插畫，就像親切地與他人一同料理時的滿心歡喜，這一切彷彿邀請你與我們一同走進這段與火鍋對話的旅程，讓懷舊與嚮往美食的饕客，都能隨時拾起這份溫暖，品嚐生活的滋味。
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The aroma of hot pot always has a kind of magic—it draws familiar faces together, as the broth simmers with stories and laughter. In the moments when we raise our glasses, the world seems to fade away, leaving only the warmth in front of us. It’s the time we most cherish—when the steam rises, the dishes never end, and laughter and memories weave together into a beautiful feast.
The pandemic has changed our daily lives, making gatherings more rare, but it has also taught us to find joy in the ingredients in our hands. When the broth bubbles, adding a few green leaves, tender slices of meat, or even a freshly cracked egg, such a simple combination can turn into a soul-satisfying meal. At home, a pot of hot pot contains not just food, but our reinterpretation of life—a reminder that happiness can be found in the simplicity of everyday moments.
This rich, everyday experience through cooking is what we hope to convey through design. With gentle packaging language, like warm broth enveloping the ingredients, it also nurtures the anticipation of our gatherings. The series’ front-facing design, combining the dish and the logo, harmonizes everything like the ingredients in a hot pot. Simple geometric illustrations evoke the joy of cooking together with others, as if inviting you to join us on a journey of dialogue with the hot pot. This warmth, this taste of life, is now always within reach for nostalgic food lovers and those yearning for delicious meals.
