2021
旅幸福集團 Hotel Initial
Brand Identity旅幸福集團 Hotel Initial
Everyone is in their own TIME ZONE.
在你的時區裡，遇見幸福
在你的時區裡，遇見幸福
舊時的回憶伴隨我們成長，隨著環境的變遷與進步，歲月的美好仍舊在回憶中的巷子轉角靜靜地呢喃；在路口與擁有老靈魂的同伴或是陌生朋友相遇，聽著、看著這些痕跡輕輕地訴說著當時的故事，讓我們可以與舊時的文化共同前行。位於擁有最多日治時期與舊時代建築的台中，將舊時的美好提供給每位來旅幸福的旅人，在這裡，我們相遇，在台中的角落探索，並在名為幸福的旅途中成為熱愛中的自己；而在這趟旅程過後，能讓心靈恢復最初的寧靜，並填滿新的能量。
標誌設計上結合H與I的英文字，並加入台中舊時代保存至今的鈴蘭燈樣式，鈴蘭也代表幸福的含義，與旅幸福傳達的遇見幸福的理念相互呼應，並刻意將 i 字顛倒呈現，也能象徵在旅途中遇見新鮮事物的驚喜感。
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The old days have accompanied us to grow up. With the changes and progress of the environment, the memories still shine in those corners of the alleys. We meet friends with the same memories, share these local stories to strangers. Let us follow the golden ages, experience those glorious.In Taichung, which has the most building of Japanese occupation period. It provides the beauty of the past to travelers when they come Hotel Initial. We’ll meet and explore together, and become a person that you real want to be. After this journey, we will be fine and be full of new energy.
標誌設計上結合H與I的英文字，並加入台中舊時代保存至今的鈴蘭燈樣式，鈴蘭也代表幸福的含義，與旅幸福傳達的遇見幸福的理念相互呼應，並刻意將 i 字顛倒呈現，也能象徵在旅途中遇見新鮮事物的驚喜感。
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The old days have accompanied us to grow up. With the changes and progress of the environment, the memories still shine in those corners of the alleys. We meet friends with the same memories, share these local stories to strangers. Let us follow the golden ages, experience those glorious.In Taichung, which has the most building of Japanese occupation period. It provides the beauty of the past to travelers when they come Hotel Initial. We’ll meet and explore together, and become a person that you real want to be. After this journey, we will be fine and be full of new energy.
