2024
Alishan Coffee 阿里山咖啡
Package / Illustration Alishan Coffee 阿里山咖啡
2024 MUSE Design Award - Gold Winner
To brew a cup of coffee,
taste the life of Alishan.
taste the life of Alishan.
阿里山，擁有台灣冠軍豆產房之稱，鑑於眾多的部落文化與生態，我們藉由鄒族的文化故事以及山中風貌，來呈現阿里山咖啡擁有的豐沛口感，從視覺、進一步至嗅覺與味覺來記憶這迷人的品飲體驗，並推廣當地部落文化的發展讓更多人看見。
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Alishan, renowned as the champion coffee-producing region, boasts a rich tapestry of tribal cultures and ecologies. Drawing inspiration from the cultural stories of Taiwan's indigenous 'Tsou' and the scenic beauty of the mountains, we aim to showcase the abundant flavors of Alishan coffee. From visual aesthetics to the deeper realms of olfaction and taste, we strive to encapsulate the captivating experience of savoring this unique brew. Through our efforts, we seek to not only create lasting memories but also promote the development of local tribal cultures, allowing more people to appreciate their significance.
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Alishan, renowned as the champion coffee-producing region, boasts a rich tapestry of tribal cultures and ecologies. Drawing inspiration from the cultural stories of Taiwan's indigenous 'Tsou' and the scenic beauty of the mountains, we aim to showcase the abundant flavors of Alishan coffee. From visual aesthetics to the deeper realms of olfaction and taste, we strive to encapsulate the captivating experience of savoring this unique brew. Through our efforts, we seek to not only create lasting memories but also promote the development of local tribal cultures, allowing more people to appreciate their significance.
